Bloomberg Media has invested in expanding its broadcast operations in Washington, DC ahead of the 2022 and 2024 midterm elections.
The network has installed a new studio which will be used for election coverage and other programming from the capital.
It features an 87-foot-long, eight-foot-tall continuous video wall and is designed to be powered with a variety of looks, including branded graphics, live video, data feeds and more.
Bloomberg TV was one of the first to use video walls to showcase extensions of virtual sets that made its broadcast environments look larger than they were – often replicating the feel of the actual building in which to sit. found the studio.
However, the first photos released by the network show the video walls being used with branded and news backgrounds, although the investment lends itself well to the ability to create a myriad of different looks in the same space. .
There’s also an oval-shaped anchor desk that can be used in a variety of formats, including radio and audio simulcasts, though the space is configurable in a number of ways.
In 2023, Bloomberg plans to launch a weekly political show and is also set to launch many other initiatives on digital, radio and other platforms, as well as live events.