Buyers are heading to East Aurora for small business on Saturday


EAST AURORA, NY – Stores in western New York are generating much needed profits from Small Business Saturday.

“Especially with so many businesses shutting down by COVID last year, I think supporting locals this year is more important than ever,” said Celeste Giallanza, sales associate at Too Doors Down. “Support these families, in particular, who may have lost a lot of money over the past year. “


What would you like to know

  • Buyers nationwide have spent more than $ 120 billion on Small Business Saturday over roughly 10 years, according to American Express
  • Sydney Solem, an employee of Bella Casa, says that once the store was allowed to reopen after closing, residents were overwhelmingly supportive
  • Whether someone was able to support local stores on Small Business Saturdays or not, shopping locally anytime will help West New York stores stay afloat.

Because of this, East Aurora stores have worked very hard to secure unique merchandise for Small Business Saturday, which takes place on the Saturday after each Thanksgiving.

Buyers nationwide have spent more than $ 120 billion on Small Business Saturday in the past 10 years, according to American Express.

This shopping day is meant to help local economies.

Sydney Solem, an employee of Bella Casa, said that once the store was allowed to reopen after it closed, residents were overwhelmingly supportive.

“When we opened, I felt like a lot of people wanted to stay out of department stores,” Solem said. “They wanted to support something. They wanted to feel like they were really doing their part in their city. Lots of people came out. We have had a great season and I hope it will continue like this.

Solem and Giallanza both say that long before they started working in East Aurora stores, they visited stores.

“Especially the holiday season it’s fun to have traditions,” Giallanza said. “Just growing up and coming to East Aurora for shopping was always fun.”

Whether someone was able to support local small business Saturday stores or not, shopping locally anytime will help West New York stores stay afloat.

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