Former iHeartRadio executive Geraint Davies has joined the Gamurs group in a move the games company says will “take it to the next level” and drive further expansion.
Davies took on the newly created role of COO, a position he held at iHeartRadio for almost eight years.
He was among several staff placed in the JobKeeper program by the Australian Radio Network last year, but did not return to the network after ARN was no longer able to claim financial assistance from the federal government.
In his new role, Davies will oversee day-to-day operations and lead the strategic direction of Gamurs.
The Sydney-based esports and entertainment network, which lists McDonalds, Red Bull and Intel among its advertisers, says it reaches 40 million players each month following a number of acquisitions in recent years.
Its brands include We Got This Covered, Pro Game Guides, Dot Esports, TouchTapPlay, and Gamepur.
Gamurs Founder and CEO Riad Chikhani said: “The GAMURS Group is at a pivotal stage in its growth and now is the perfect time to recruit someone with Geraints experience.
“His experience in media of all genres – including film, outdoor and audio – spans over an impressive 30 years.”
Chikhani said the company is looking to grow further after evolving from a “small media offering to a multi-mast head operator … serving over 40 million users.”
“We are growing at a rapid pace and winning Geraint will in turn help our expansion,” he said. “I’m delighted to welcome Geraint who brings a level of execution that can build on what we’re doing well, expand it and take it to the next level.”
Davies, who has held senior positions at Austereo, APN Outdoor and Horizon Media, said the esports and entertainment publishing industry is at an exciting stage in its development.
“The boundaries between computer games, movies, sports and entertainment are rapidly blurring,” he said. “With the power of online brands in each of these sectors, the group is ideally positioned to continue its rapid growth in profits and its global audience. “
Gamurs said its agency services include influencer activations, digital advertising, native content, and referrals.
An Accenture report earlier this year estimated that the gaming industry is worth A $ 412 billion, more than movies and music combined.
As a sign of the growing attention to games, Dentsu announced last week the launch of Dentsu Gaming, a global community designed to tap into the gaming advertising market.