India’s gaming industry generates $ 1.5 billion in revenue and is expected to triple to over $ 5 billion by 2025 thanks to the “mobile first” phenomenon, despite the fact that the industry accounts for 1% of the game. global gaming market, according to the latest BCG-Sequoia. Report from India. The report examines the evolution of Indian mobile gaming in terms of genres, engagement and monetization dimensions. The gaming industry in India has grown by almost 40% in 2019-2020, more than that of OTT, TV and social media platforms, said Vikash Jain, managing director and senior partner of BCG. “86% of this market is made up of cell phone users. Although there is a large dependence on ad revenue today, the increase in traction and engagement is expected to lead to higher willingness to pay, which will lead to new ways of monetizing users. and an increase in ARPUs in the years to come, ”he added.
Gaming in India has been catalyzed by better smartphones, increased internet access, popular titles, influencers, and the global pandemic. Entitled “Mobile Gaming: $ 5B + Market Opportunity”, the report delves into this space to assess the current India mobile gaming market and its prospects for expansion.
The report also highlights how India is emerging as both an investment opportunity and a talent hub for the world. The monetization of Indian games, which has been a concern in the past, is already reaching $ 1.8 billion in revenue, and is increasing very rapidly, said Rajan Anandan, Managing Director of Sequoia India. “The industry is witnessing significant investor interest in Indian games. In fact, a third of all funding for games in India arrived in the first quarter of 2021. The rise of gaming platforms is particularly exciting, as evidenced by 80% of all funding for platforms, ”a- he stressed.
The consumer survey conducted by BCG as part of this report, which gathered information from more than 3,200 people interviewed in 21 locations in India to ensure completeness and representativeness, survey of gamer gaming habits Indian. For Mandeep Kohli, CEO and partner of BCG, the Indian player is not defined by his demographics. Rather, they are defined by their context – their needs, preferences and playing habits. the competitive spirit can spend almost double the time playing while playing the same game or a completely different game. . The companies that are able to understand these diverse consumers and identify who they actually serve are the ones that will dominate the market, ”he explained.
For stakeholders, the report highlights the key imperatives that will drive the next wave of growth for this fast-paced industry. These include improving discovery and adoption through casual and free-to-play games, improving usage and retention by diversifying genres to increase engagement and retention, and effectively boosting uptake. monetization through localized pricing strategies, among others. MPL, for example, has a gender independent platform. This led to them being popular with a wider variety of players, resulting in more paying users and higher retention than most in the space.
The report also found that over 80% of the mobile gaming market is driven by user spending i.e. in-app purchases and real money games, catalyzed by the wide availability of quality smartphones, affordable internet and UPI. The report also delves into the strategic choices of some of the most successful mobile game companies in India – Nazara, MPL, Dream11 and Gameskraft. Being the leading players in their respective segments, some of these companies have helped shape the Indian gaming market. They continue to capitalize on new growth opportunities and gain a competitive advantage to stay ahead in this high-stakes game.
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