XR creates a new environment through an immersive experience that allows on-stage talent to respond to content. XR has been used by musicians such as Katy Perry, Billie Eilish, and Blink 182, and at special events such as the MTV Video Music Awards, America’s Got Talent, and Game of Thrones. Disguise, Lux Machina, and Fuse Technical Group are at the forefront of creating high-level extended reality experiences for many of the world’s most popular music and video productions.
“We are working with two different customers who are creating various content capture concepts, including a virtual product and a virtual set extension,” said Anthony McIntyre, Technical Solutions Specialist for Disguise. “Virtual production is geared towards cinema and television. We use large LED screens to capture large scale camera graphics. The other area, the extension of the virtual set, serves shows, commercials, businesses and the music industries. The purpose of Disguise is to act as a platform that integrates several elements of third-party technology, including Lightware.
Lightware’s MX modular die series has been standardized by Disguise, Lux Machina and Fuse Technical Group as a reliable solution with built-in segment-specific functionality for live event production. Designed for mission-critical operations, the MX Modular Matrix series includes hot-swappable N + 1 redundant power supplies. If one of the power supplies unexpectedly fails, the remaining power units continue to operate while the AV system continues to operate transparently.
“Hypothetically, if a Disguise server goes down, we can send commands directly to a Lightware switch to modify the outputs and ensure that there is no loss of content,” noted McIntrye. “It allows us to have a constant flow of content to the destination. Lightware is a phenomenal tool for this. He keeps his fidelity, his high robustness and his integrity all along these paths. “
Kristoper Murray, CTO of Lux Machina added: “We use Lightware as the heart of our video systems. Lightware allows us to reliably send signals from point A to B. We strongly integrate Lightware into our control systems to create a transparent solution for the user. We cannot have failures in these situations, especially in live broadcasts. We continue to use Lightware because we have not had a major failure during an on-air production.
Mike Ruddy of Fuse Technical Group has been using Lightware for over 15 years. Fuse Technical Group has relied on Lightware in many recent projects, including Billie Eilish’s “Where Do We Go” – The Live Stream and Katy Perry’s Singles Day. “The quality of Lightware’s technology has kept pace with the evolution of technology and resolutions,” Ruddy said. “Their resolution management is extremely important to us. Resolutions are skyrocketing right now and there are so many custom resolutions. We can go to a project site with confidence knowing that the resolution we are going to receive on the content side can be handled through the routing system.
Ruddy added, “The best compliments we can get from our customers are to say, ‘Oh, was there a problem? I didn’t even know it. There will always be a chance that something will happen in the background, as this is part of a live production, but the client and audience should never know. It’s part of the magic and this is where Lightware helps us. The client does not see him and the show continues.
Since 1998, Lightware has been developing matrix switchers, signal extenders and accessories for the professional audiovisual market. Lightware offers unique advantages to integrators and end users by combining an integrated video frame rate analyzer, cable diagnostics and an open API for higher level management and monitoring systems.
“At Disguise we have a very high level of production that we rely on and because of that we try to work with the best products and the best technology,” said McIntrye. “Our technology is used to harness video to tell a story. Lightware allows us to do our best and do it transparently. They are our built-in security to make sure our project runs smoothly.
Murray added, “Lightware allows us flexibility in their wide range of products. This allows us to serve a wide range of customers, from live streaming and entertainment to movie theater and episodes. Lightware has technology that helps us in some of the most difficult situations. It’s incredibly unique and hard to find from other vendors.