LiquidityBook Hires New Buy-Side Sales Manager


LiquidityBook, a provider of buy and sell FIX and OMS trading solutions, has added James Baxter to its sales team at the company’s New York office, reporting directly to CEO Kevin Samuel.

Baxter assumes the role of global lead for buy-side sales and is responsible for driving new sales and strategic opportunities across the buy-side spectrum. His responsibilities cover a wide range of business areas, including the promotion of LBX Buy-Side, LiquidityBook’s cloud-based wallet, order and execution management system.

Baxter, who holds a BA in communications from Villanova University, lands at LiquidityBook after more than eight years working with Eze Software Group, where he managed the company’s hedge fund sales for North America.

Previously, he worked at Morgan Stanley Wealth Management from 2010 to 2013. This was preceded by a three-year tenure at the largest retail foreign exchange broker in the United States, Gain Capital.

Commenting on the new hire, CEO Kevin Samuel said: “We are delighted to add James to our leadership team, particularly as part of our global expansion and buyers’ continued need for modern solutions that enable them to trade effectively. . With his exceptional background and valuable knowledge of legacy systems and the problems they cause, he will play an important role in propelling LiquidityBook to new heights in the coming year.

LiquidityBook is actively recruiting talent

Mr. Baxter added, “I am excited not only about the team I will be working with at LiquidityBook, but also about the product they have built. With its modular technology and client-centric approach, there is no doubt that LiquidityBook is a disruptor in the realm of trading technology. The company is poised for rapid growth, and I look forward to helping it pursue its mission in markets around the world.

LiquidityBook’s LBX is an OMS/PMS/FIX order routing platform, which is offered as a SaaS product and delivered through the cloud architecture of AWS. As such, it caters to various user demands including hosting, remote connectivity, business location and business data backup.

LiquidityBook’s technology, which can be integrated with existing trading systems, offers buyers and sellers the ability to improve their relationships with clients and their participation in global markets, creating new revenue streams and reducing costs. . The list of its services covers the full transaction lifecycle, including order management, portfolio management, execution management, FIX network connectivity, compliance, and pre- and post-trade processing. .

LiquidityBook has been actively recruiting talent for its business development units as the customer base continues to grow. Last year, the company added 30 new broker partners to LBX Connect, which is its wholly owned managed global FIX network.

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