NEW YORK, June 24, 2021 (GLOBE NEWSWIRE) – Logiq, Inc. (NEO: LGIQ) (OTCQX: LGIQ), a global provider of award-winning e-commerce and fintech solutions, has launched a new digital audio marketing channel on its Logiq Digital Marketing ™ (LDM) platform.
Now, in addition to the web, mobile TV and connected TV, digital marketing agencies and brands can now use LDM to add audio advertising to their overall multi-channel e-commerce marketing campaigns, such as radio digital and podcasts.
The rapid increase in consumer engagement with hearing aids has made audio a Level 1 marketing channel. Audio allows advertisers to reach audiences who are hands-free and on the go. it’s about exercising or getting around on a daily basis, or just working at home.
These many benefits are driving the growing demand for digital audio advertising. According to eMarketer, podcast advertising in the United States alone will exceed $ 1 billion this year, then double to $ 2 billion by 2023. In Carat Media Trends in 2021 report, audio was cited as one of this year’s hottest media trends.
With this version, LDM customers will benefit from:
- Advertising access through premium audio media providers including Spotify, Soundcloud, and TuneIn.
- Bulk upload of their audio ads to reduce campaign setup time and costs.
- Run with popular .mp3 or .ogg ad formats in 15 or 30 seconds.
- LDM’s compliance with Internet Advertising Bureau requirements VAST (model supported by video ads) for click tracking, ad duration, and audio bit rate adjustment. (The IAB VAST committee represents 180 member companies who have agreed on interoperability standards for this digital media channel.)
LDM has been specially designed for agencies and internal marketing teams. LDM is based on proprietary Logiq technology acquired in March of this year. The technology was quickly integrated into Logiq’s operations and made available to new customers to launch their e-commerce marketing campaigns.
More than 10 agencies are already under contract with LDM and are stepping up their media buying programs for the many brands they represent. LDM enables these agencies as well as internal marketing teams to strategize and execute more powerful and profitable e-commerce marketing campaigns. By making this platform available through an easy-to-use dashboard, LDM also enables small and medium-sized businesses (SMBs) to compete more effectively with competitors of any size.
“Logiq Digital Marketing is an incredibly powerful platform and we are extremely happy to partner with Logiq,” said Jeromy Sonne, CEO and co-founder of Decibel. “They have built a robust technology stack and provide world-class support. “
“Audio is an essential marketing channel for the brands we serve and we are thrilled to be a part of this launch,” added Sonne. “By using LDM, we have an unprecedented level of understanding and transparency that will allow us to take concrete steps to deliver the best possible results to our clients at Decibel. We look forward to taking our partnership with Logiq to the next level. “
LDM Division President Manny Puentes commented: “Our digital marketing platform was designed to easily add and enhance new marketing channels like audio as the demand for such channels grows. This enables our digital marketing partners to be agile and responsive, and to create campaigns that deliver unmatched value and powerful results. We believe that these many advantages, and more, make our LDM offering unique compared to other e-commerce marketing platforms.
Submit your request here today to learn more about LDM or to receive a free demo.
Logiq Inc. is a leading global provider of e-commerce solutions and business financial assistance, based in the United States. Its DataLogiq business provides an end-to-end data-driven e-commerce marketing solution. Its AI-powered LogiqX ™ data engine delivers valuable consumer insights that improve ROI on online marketing spend. The company’s Fixel technology offers streamlined online marketing with essential privacy features.
In its AppLogiq business, Logiq’s Platform as a Service, under the CreateAPP brand, enables small and medium businesses around the world to easily build and deploy a native mobile app for their business without technical knowledge or knowledge. CreateAPP enables businesses to reach more customers, increase sales, manage logistics, and promote their products and services in a simple, affordable and highly effective way. CreateAPP is offered in 14 languages in 10 countries and three continents, including some of the fastest growing emerging markets in Southeast Asia. The company’s PayLogiq offers mobile payments and GoLogiq offers hyper-local food delivery services. Connect with Logiq: Website | LinkedIn | Twitter | Facebook.
Important Cautions Regarding Forward-Looking Statements
This press release contains certain forward-looking statements and information, as defined within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, and is subject to the safe harbor created by these articles. This press release also contains forward-looking statements and forward-looking information within the meaning of Canadian securities laws that relate to Logiq’s current expectations and opinions about future events. All statements that express or involve discussions regarding expectations, beliefs, plans, goals, assumptions or future events or performance (often, but not always, through the use of words or phrases such as ” will likely result “,” are expected “,” expects “,” will continue “,” is expected “,” anticipates “,” believes “,” estimates “,” intends “,” plans “, “Forecasts”, “projection”, “strategy”, “objective” and “outlook”) are not historical facts and may be forward-looking statements and may involve estimates, assumptions and uncertainties that could cause actual results differ materially from those expressed in these forward-looking statements. No assurance can be given that these expectations will prove to be correct and the forward-looking statements included in this press release should not be improperly relied upon.
These statements speak only as of the date of this press release. Forward-looking statements are based on a number of assumptions and are subject to a number of risks and uncertainties, many of which are beyond the control of Logiq, which could cause actual results and events to differ materially. those that are disclosed or implied by such forward-looking statements. In particular and without limitation, this press release contains forward-looking statements regarding our products and services, the integration of our products and services into digital audio marketing channels, including LDM, the continued use and / or demand for our products and services, expectations regarding our revenue and the revenue generation potential of our products and services, the impact of global pandemics (including COVID-19) on demand for our products and services, industry trends , overall market growth rates, our growth strategies, the continued growth of addressable markets for our products and solutions, our business plans and strategies, our competitive position in our industry and other risks described in the press releases of previous press releases of the Company and in its filings with the Securities and Exchange Commission (SEC), including its annual report on Form 10-K and any subsequent public filings, and filings made in accordance with Canadian securities legislation which are available at www.sedar.com, including under the heading “Risk Factors” in the Company’s Canadian prospectus.
Logiq assumes no obligation to update or revise forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. New factors emerge from time to time, and it is not possible for Logiq to predict all of them, or to assess the impact of each of these factors or the extent to which a factor, or a combination of factors, may. lead to results materially different from those contained in any forward-looking statement. All forward-looking statements contained in this press release are expressly qualified in their entirety by this cautionary statement.
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