Matter launches stealth mode island into global cybersecurity spotlight


BOSTON–(BUSINESS WIRE)–Matter Communications – a brand elevation agency specializing in public relations, creative services, digital marketing and strategy – announces the recent completion of a high-impact corporate launch and new campaign product category for its client, Island, a cybersecurity startup and creator of the industry’s first enterprise browser. The companies have teamed up to bring media attention to Island’s launch and $100 million Series A, as well as its Series B funding announcement, all within the first 60 days of the stealth release. from Island.

“To help ensure the success of our company launch and funding announcements, we needed a team fully immersed in our day-to-day execution who understood how to bring our vision to life – that team was Matter,” said Ellen Roeckl. , CMO of Island. “Together, we positively introduced Island, our leadership team, and our innovative business navigator to the right audiences at the right time, cementing the foundations of our business and enabling us to accelerate toward future growth and brand development. ”

Collaboratively over the past seven months, the teams have developed and implemented a fully integrated communications program – including media relations, content strategy, executive thought leadership, and paid and organic social media. – which continues to educate Island’s public about its market-disrupting enterprise browser. Today, Island is valued at $1.3 billion and is part of a growing list of cybersecurity unicorns.

“Supporting an innovative, high-growth cybersecurity startup like Island through its most critical and defining moments has been an extremely rewarding experience for our integrated communications team,” said Tim Hurley, Executive Vice President and Chief Operating Officer. cybersecurity team at Matter. “We are thrilled with the results of our partnership with Island, and the excitement and intrigue from world-class investors, customers, media and analysts has us looking forward to what’s next as the company shapes the future of work. ”

Since Island’s launch, Matter has helped generate over 100 articles worldwide and over 200 million media impressions, including prominent features in publications such as Bloombergcomputer world, CRN, Fortune, Tech Crunch, VentureBeat, The Washington Post and more. On the LinkedIn and Twitter channels, the company recorded 144,677 total impressions and increased follower counts by 95% and 867%, respectively.

For more information about Matter’s work with a growing portfolio of cybersecurity companies or to speak to a team leader, visit our website.

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With over 250 professionals in offices in Boston and Newburyport, MA, Providence, RI, Pittsburgh, PA, Denver, CO, and Portland, OR, Matter is a leading public relations, creative services, digital marketing firm and fastest growing strategy in the country. Recently named to Forbes’ list of America’s Best PR Agencies for 2021, Matter has won 14 “Agency of the Year” accolades and has consistently been recognized as one of the best places to work.

About the island

Island, the enterprise browser is the ideal corporate workplace, where work flows freely while remaining fundamentally secure. With core business needs naturally built into the browser itself, Island gives organizations complete last-mile control, visibility, and governance, while delivering the same smooth Chromium-based browser experience users enjoy. wait. Led by experienced leaders in enterprise security and navigation technology and backed by leading venture capital funds – Insight Partners, Sequoia Capital, Cyberstarts and Stripes – Island is redefining the future of work for some of the largest and most respected companies in the world. Island is based in Dallas with research and development in Tel Aviv and can be reached at [email protected] or (866) 832-7114.

About Matter Communications

Matter is a brand elevation agency unifying public relations, creative services, digital marketing and strategy into content-rich communication campaigns that inspire action and create value. Founded in 2003, with offices across North America, Matter works with the world’s most innovative companies in the healthcare, high tech, consumer tech, professional services and consumer markets. consumption. For more information, visit https://www.matternow.com.

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