MG was inspired by the word ‘Taal’ (which means Rhythm) to develop the logo for this musical campaign. It has been carefully crafted, keeping in mind the cultural context and relevance of the Indian genre, synchronizing with Taal’s goal of partnering up with selected musicians and enabling them to create, amplify a engaging audio and video content.
Speaking on the development, Gaurav Gupta, Commercial Director of MG Motor India, said: “At MG Motor, we are always looking for ways to deliver unique experiences to our customers and enthusiasts. Music has always been a great way to connect with people, celebrate our brand, and encourage talented musicians to create memorable music. We are delighted to launch Taal and extend our partnership with Songdew to lead this initiative and contribute to the future of music in India ”.
Sunil Khanna, Founder of Songdew, said, “MG has done groundbreaking work in building its sound identity and using music as a strategic tool to strengthen its brand value. We worked with MG to select the two most promising groups in the country – Fiddlecraft from Pune and The Tapi Project from Surat. We are convinced that various initiatives planned by MG (under this program) would help them to realize their potential.
Swati, lead singer of The Tapi Project, said: “It is encouraging to see MG’s commitment to bringing independent music to the fore. We are delighted to be part of MG Taal and look forward to contributing positively to this campaign. Fiddlecraft’s Gaurav Kadu said: “It couldn’t have happened at a better time. We are thrilled to be a part of MG Taal and look forward to creating exciting content as part of the program ”.
MG Motor has focused on supporting the music industry by using music to provide “exciting experiences” to its customers. It has taken pioneering steps to develop a complete architecture of its sound identity, including creating the Sonic logo, organizing brand-aligned music in its showrooms, developing different versions of its brand anthems, and providing the best of independent music clips integrated into the touchscreen. panel in cars.
With its latest initiative, MG Taal, MG is poised to support a growing independent music community and deliver more exciting experiences to its customers.