Ralf Haller becomes CEO of ElectricBrands (XBus)


The northern German electric vehicle manufacturer has appointed a new CEO. Ralf Haller, founder of XBus and owner of Artega/Evatta, will lead the company and review production plans. Former CEO Martin Henne will lead the new Evetta GmbH.

Hans Stryewski oversees day-to-day operations as Chief Operating Officer (COO). These operations will also change as ElectricBrands announces a change in production.

Rather than produce at its Itzehoe headquarters, the company decided to outsource production. The decision against Itzehoe was not easy, explained CEO Ralf Haller. “However, after careful consideration, it’s the best – for our customers and in terms of durability,” Haller added.

The city of Itzehoe is in northern Germany and therefore remote. At the same time, ElectricBrands must assemble the light electric vehicles in its portfolio using various components from different suppliers. “A main site must therefore be centrally located,” explains the company. Sustainability with short delivery routes, flexibility and automation, as well as qualified staff, were other reasons listed in today’s statement.

ElectricBrands seeks to produce and sell light electric vehicles of various types, primarily using the XBus platform designed by Haller. The most recent example of an acquired concept is the small EV Karo from Artega, formerly Microlina and now marketed as Ettata under new owner ElectricBrands. They also offer e-bikes from Nito.

ElectricBrands has yet to reveal whether the new production strategy only affects the XBus or Evetta, although they are currently building a production line in Göttingen. ElectricBrands plans to build 30,000 mini electric vehicles in the first year, once production begins in 2023.

It is also open with whom ElectricBrands can work with. So far, they have named Germany and Benelux countries as options for external production lines.

In any case, Haller confirmed that ElectricBrands would meet the planned delivery schedule. Their XBus (formerly eBussy) is an electric modular light vehicle (L7e class) designed with two variable chassis and ten different body options. Last I heard, the launch was scheduled for 2024.

mynewsdesk.com (in German)

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