Reach Media and Radio One, the audio divisions of Urban One, Inc., reveal “Millions. Billions. Trillions”. Movement for their initial virtual radio experience in 2021


The initial virtual experience includes a video montage showcasing the programming and capabilities of Reach Media and Radio One, and establishes a movement designed to encourage brands to join their mission to represent black America.

Posted: October 21, 2021 at 8:00 a.m. EDT|Update: 1 hour ago

SILVER SPRING, Md., October 21, 2021 / PRNewswire / – Radio One and Reach Media, the platforms of the audio division of Urban One, Inc., the nation’s largest black-owned, diverse media company, today announced its initial virtual experience “Millions. Billions. Billions.” in partnership with Dream Currency, a small black-owned business. “Millions. Billions. Billions.” focuses on a movement to promote the importance and purchasing power of the African American consumer.

Millions. Billions. Billions. Reach Media Nationally Unionized Hosts: Rickey Smiley, DL Hughley, Erica Campbell and Headkrack.

Radio One and Reach Media together form the country’s largest urban audio network, covering 90% of the country’s African-American population and reaching 31 million listeners monthly. Additionally, the Radio One and Reach Media properties reach 90% of all black listeners who tune in to black-owned radio stations each week.

“The mission of our initial experience is to invite brands to join us in amplifying the voice, culture and sound of black America,” said Josh rahmani, senior vice president of national and network sales for Radio One and Reach Media. “Our diverse portfolio of local and unionized programs, trusted personalities, an immersive digital platform and culturally engaging events are key to earning the trust and loyalty of influential black consumers. By working with Radio One and Reach Media, brands will engage millions of African Americans, access Billions impressions and unlock Billions in purchasing power. “

Dream Currency, a black-owned lifestyle brand and business designed to encourage and inspire the black community to continue to thrive in all aspects of their lives, developed the moniker “Millions.Billiards.Trillions.” (MBT). Since its inception, artists, celebrities and athletes have often worn MBT clothing as part of their daily lives to support the brand and its mission. The exclusive partnership with Radio One and Reach Media consists of co-branded products worn by radio personalities to amplify the message and the movement.

“In addition to showing the power of our audio brands, it was imperative for us to collaborate with other black-owned businesses in creating our initial audio experience,” said Samuel tatum, Vice President of Integrated Marketing and Partnerships for Radio One and Reach Media. “We encourage all brands to join our movement and continue to drive positive social change by investing in black-owned media.”

“The partnership between Radio One / Reach Media and the Millions. Billions. Billions. the brand is representative of their commitment to uplift and inspire the black community in everything they do, ”says Travis Malloy, founder of Dream Currency.

Urban One’s initial audio experience consists, in part, of a full videotape narrated by Radio Hall of Famer Donnie Simpson and messages from the founder and president Cathy Hugues. Urban One’s audio division developed all video and creative elements in collaboration with Matt Anderson Films and other black and minority-owned companies.

Radio One and Reach Media’s virtual upfront can be viewed at

To buy Millions. Billions. Billions. clothing, visit

Source: Nielsen Audio, DMA Spring 2021; M-Sun 6a-6a; Total and Black / AA Persons 12+; Nielsen Audio, Fall 2019; M-Sun 6a-6a; Cume weekly; AA people 12+; Data of the owner of the BIA; List of stations belonging to blacks BIPOC 2020.

Urban One, Inc. (, along with its subsidiaries, is the largest diversified media company primarily targeting black Americans and urban consumers in the United States. The Company owns TV One, LLC (, a television network serving more than 59 million households, offering a wide range of original programming, classic series and films designed to entertain, inform and inspire a diverse audience of adult black viewers. Since January 2021, Urban currently owns and / or operates 61 broadcast stations (including all HD stations, translation stations and low-power TV stations that we operate) under the brand “Radio one” in 13 urban markets in United States. Through its majority stake in Reach Media, Inc. (, the Company also operates subscribed programming, including the Rickey Smiley Morning Show, the Russ Parr Morning Show, and the DL Hughley Show. In addition to its radio and television broadcasting assets, Urban One owns digital iOne (, our wholly owned digital platform serving the African American community through social content, news, information and entertainment websites, including its digital platforms and brands Cassius, Bossip, HipHopWired and MadameNoire. We also invested in a minority stake in MGM National Harbor, a gaming complex located in Prince George County, Maryland. Through our national multimedia operations, we offer advertisers a unique and powerful delivery mechanism to African American and urban audiences.

(PRNewsfoto / Urban One, Inc.)
(PRNewsfoto / Urban One, Inc.)

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SOURCE Urban One, Inc.

The above press release has been provided courtesy of PRNewswire. The views, opinions and statements contained in the press release are not endorsed by Gray Media Group and do not necessarily state or reflect those of Gray Media Group, Inc.


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