At a time when the climate crisis threatens the future of the planet, it is vital that businesses and organizations of all sizes think holistically and critically about the impact of their actions on the world.
According to a 2018 Nielsen study, 81% of people around the world strongly believed that companies should help improve the environment, with 79% of Gen Xers and 85% of Millennials saying it was ‘extremely’ or “very important” for companies to take action. As customer choice becomes increasingly anchored in social responsibility, professional installers will need to consider brand values ââwhen determining their customer’s overall needs.
Sonos recently presented its first climate action plan as the foundation of its commitment to a more sustainable future. Details of the plan were released as part of Sonos’ Listen Better 2021 report, offering an annual overview of the company’s environmental, social and governance (ESG) efforts. With ambitious goals in mind, Sonos is committed to driving its value chain towards carbon neutrality by 2030 and net zero by 2040. The report also describes a new approach to product sustainability, with a immediate goal of improving energy efficiency – which is essential given that more than three-quarters of Sonos’ carbon emissions can be attributed to the energy consumed during the lifecycle of each product.
âWith our Climate Action Plan, we are entering a new phase in our commitment to environmental responsibility, stepping up our efforts at all levels to reduce our impact,â said Patrick Spence, CEO of Sonos. âSonos is a company built on innovation; we are invigorated by the challenge of innovating and creating better solutions for our customers and for the planet.
Act against the climate crisis
The first step in Sonos’ climate action plan is to identify their impact on the environment. Sonos has partnered with VitalMetrics to map the carbon footprint of the company’s value chain, from material and packaging sourcing to product use and end of life.
With a focus on carbon reductions in products and operations, supported by verified high-quality offsets, Sonos is committed to achieving its goals through natural strategies, including habitat regeneration and conservation. Their first partner to help offset their emissions is SeaTrees by Sustainable Surf, which is focused on a marine ecosystem project in Cambodia’s southern cardamom watershed.
âTo make the changes necessary to protect our environment over the coming decades, all businesses must first understand the full impact they have on the environment. This is ambitious and ambitious work, and we are delighted to see Sonos scale up, âsaid Sangwon Suh, Chief Scientist at VitalMetrics. “I hope more companies will follow their example to develop ambitious science-based climate goals and take concrete steps to achieve them.”
Transform product design and performance
Sonos has long believed that a superior listening experience can be compatible with environmental awareness. In addition to its climate action plan, Sonos showcased its product sustainability program designed to reduce the carbon footprint and overall environmental impact of its products.
âWe want to help our customers make responsible choices, so we can present them with more options regarding energy consumption, such as shutting down parts of their system while other parts are active, or being more intentional with speakers using voice assistants. “said Deji Olukotun, director of policy and corporate social responsibility at Sonos.
The company has unveiled a series of short- and long-term goals for energy efficiency, materials, product longevity and packaging, and this year will conduct its first environmental lifecycle assessment of its products.
- Energetic efficiency : The product’s power consumption is the largest contributor to Sonos’ carbon footprint. The company is committed to improving the energy efficiency of its product portfolio, with an emphasis on inactivity and standby states. Sonos introduced sleep mode with Roam – helping to make it Sonos’ most energy efficient speaker – and by 2023 all new Sonos products will include sleep mode. The company aspires to reduce idle power consumption to less than 2 watts across its entire portfolio, starting with all portable products in 2022.
- Product longevity: Sonos strives to keep its products in service for a long period of time and continues to support every speaker it has released. In 2021, the company launched a new design process for teardown, which will be incorporated into all new speakers and components, starting in 2023. This approach incorporates features – such as clips instead of adhesives – that facilitate repair, refurbishment and recycle.
- Materials: Electronic waste (e-waste) is one of the fastest growing waste streams in the world. Sonos is working towards a circular future where its products can be recycled to make new Sonos products. By the end of 2023, 100% of new Sonos products will begin using post-consumer recycled plastic in place of virgin plastics, and will also be 100% halogen-free.
- Packaging: A comprehensive approach to product circularity must include packaging. And for Sonos, premium packaging also means responsible packaging. This year, Sonos undertook a major packaging design update using Sonos Custom Kraft Paper that is Forest Stewardship Council (FSC) certified. This paper was first used for Roam and will continue to be used for future products. By 2025, Sonos packaging will be made with 100% responsibly sourced paper, including PCR (post-consumer recycled) paper, FSC certified, or made from plant fibers, as Sonos continues to reduce plastic entirely. of its packaging.
Transforming the supply chain and distribution
Sonos will spend the next year formalizing its environmental goals and refining the company’s approach to the supply chain and focus areas of its climate action plan distribution. This includes working with major vendors to improve their respective climate footprints and exploring the location of repairs and renovations where possible.
“This is an opportunity for collective action, in particular for climate change, but also in terms of sustainability in the broad sense, insofar as the more companies involved, the easier it becomes”, Deji Olukotun said. “At Sonos, I think we can be proud to recognize that people really care about them, that there has been a great cultural change and that we are all on this journey.”
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