A new Chrome extension called Tabs For Good by advertising company Good-Loop has just been released, and it offers a pretty interesting situation for Chrome browser users. Install it, open a tab, and see an advertisement. I am not joking! A strange proposition, right? Well, that’s not all.
You see, Tabs For Good generates ad revenue every time an ad is displayed. The difference however is that this money goes to a charity of your choice (thanks to the company that generates the ad) so that you can solve real problems in the world like feeding the children, cleaning the oceans of plastics, protecting endangered species, supporting women education in developing countries and more. You can choose between:
- Save the children
- UN Women
- Hellen Keller International
- The Trussell Trust
- Doctors Without Borders
- Green peace
… Online advertising is not as good as it should be. It’s boring, it pops up, it plays automatically… we block it if we can and we blame it if we can’t. But advertisers don’t want to be boring. In fact, all they really want is to count for their consumers. So we decided to help advertisers do something that really matters.
Within seconds of typing or loading a new website from the New Tab page, a banner ad is injected at the very bottom of your browser. Because you see it, someone gets paid. In fact, $ 586 billion was spent on advertising in 2019 alone, and Tabs for Good sees an opportunity to mine all that money and use it for something other than lining the pockets of companies that already have meals. food and diplomas on their walls – my words, not theirs.
Either way, it’s great to see someone take advantage of something that has been around since 1994. The only real question is whether or not you would be willing to mess up your browsing experience with another ad so to have an impact on the world around you. I’ve talked about it a lot with Nest Renew and even Google Flights’ carbon emissions update this week, but the power lies with the users of these techs, and tech giants like Google and Good-Loop are doing their part. better to harness that power and that is truly admirable.
As for me, I will be installing and using Tabs For Good, as founders Amy Williams and Daniel Winterstein have pledged to respect user privacy and data, claiming that no tracking of your online activity will take place. If there is anything I can do to improve the planet for my son and the generations to come, I almost feel compelled to do it.
And you? Does the fact that ad companies rely on third-party cookies or even the more promising and supposedly less intrusive Google FLoC, even if extensions like this don’t track you directly, bother you? I know there will be a lot of opposition to tools like this, but I think avoiding them altogether is the wrong answer. Let’s get involved with the checks and balances of these companies and don’t give up on the good that technology can do.
Visit Tabs For Good on the Chrome Web Store